Customer Relationship Management (CRM) is critical to the success of your organization. A complete and up to date CRM database combined with effective tools for marketing activities enables you to increase your sales revenues. The CRM module of our Equipment Life Cycle (ELC) solution contains powerful functionality for successfully contacting your customers and prospects. With the mobile solution Everyware CRM you benefit from this powerful module when you are on the road.
A useful overview
Before you make a sales call on a customer you want to know if your customer has had any complaints. You also want to know if they have been resolved and if so how. This is possible within ELC’s CRM module. But it goes even further. With just a push of a button you can see what equipment your customer has, what equipment is on a maintenance contract, when the last maintenance was performed, any open quotes, and much more. In a handy overview you are able to see all the important information about this customer. An external CRM package is not able to provide all this information because it is not deep in your operating system as ELC’s CRM module is.
ELC’s CRM module includes many options for effective marketing within your organization. Whether you want to select a list of customers that rented a certain model of truck in a certain period of time and offer a rent special to them, or make sales calls on customers that equipment was sold but is not on a maintenance contract – ELC’s CRM can do all this and more. You may even select certain contacts within an organization by assigning mailing groups. The opportunities for enhanced sales and marketing efforts are endless.
Our CRM module will grow and support all your business processes. There is no complex integration with an outside CRM application where you are maintaining different databases and trying to synchronize them. You are able to create quotes, add maintenance contracts, create rental agreements, and more all directly in our CRM. It is a solution that offers 100% integration which results in better efficiency, better information and lower operating costs.
You are able to create a sales estimate in ELC and then through a seamless integration with MS Word, create a professional quotation to be printed or emailed to the customer. You create the Word template and all the relevant information from ELC is automatically retrieved and used in the Word quotation. Now your quotations can be prepared in a matter of minutes instead of hours.
ELC CRM and EveryWare CRM offer many advantages:
- Segmentation and profiling
- Sales statistics
- All current and completed work orders, rental contracts, invoices etc
- Listing of all equipment sold
- Overview of current and future maintenance
- Workflow management for internal processes
- Contacts with customers and prospects
- Professional quotations
- Monitoring of opportunities by salesperson and by group
- Optimal customer service for long-term relationships
- Access to CRM anywhere and anytime with EveryWare CRM